Bing to Power Yahoo! Search Starting This Week

In case you had missed the news or weren’t aware, as of this week Bing has started powering organic search results on Yahoo! Search for the English language in the United States and Canada. With this transition, Bing will move from a small competitor to Google to a significant competitor and possibly even a slight threat. Google still dominates with over 60% share of search, but Bing and Bing-powered Yahoo will now power more than 5 billion monthly searches (around 32% share of search in the US). As a search marketer, this is a significant change from what we have been used to and it offers a strong opportunity. Read more