Top 10 Pharma Search Stories from 2010
2010, like every other year, was a busy one in the world of search marketers. For pharmaceutical search marketing, there were many stories that had significant repercussions throughout the year. I wanted to take a moment to reflect on the 10 of the biggest changes from 2010. These are not in order of impact, but rather are listed as events/facts which have played a lasting role in search, from my perspective.
10. Search Use Continues to Grow
While not necessarily a specific event, the simple fact that search usage continues to climb is very impressive. Users continue to rely on search engines to find the information they are looking for. At the beginning of 2010, search volume estimates from Comscore showed search volume at around 15.1 billion searches. In November 2010 (December #s not yet available), search volume was estimated at just over 16 billion searches. That’s a 5.7% increase in search volume in 2010.
9. Social Search Connection Grows
The connection between social media channels and search engines became even more cohesive in 2010 with the integration of various channels. Google kicked off the year by partnering with Twitter to show real-time tweets on major topics. Bing and Yahoo followed shortly with their own partnerships with Twitter. Bing further enhanced their social media integration by pulling in Facebook Like data into Bing results.
