Facebook SEO: Keywords in Info Tab
Just as I had begun writing this, Facebook went and changed Facebook Page format, so I needed to take a moment to reflect on the new changes. Upon reflection, many of the factors I initially mentioned on my first “Facebook SEO Tips” blog post are still applicable. With that being said, the next topic I am going to discuss is the importance of using keyword rich descriptions in the Info tab on your page. The info tab is the place where you can put all kinds of information about your company, yourself, etc. Why is this important? What are the key areas on the info tab? Read more
Facebook SEO: Choosing the Right Name for Your Page
In my previous post, I introduced the concept of Facebook SEO for Pharma and I decided I would write a series about this topic as I believe it could be a very interesting sequence of articles that may change some perceptions. In the current pharmaceutical marketing environment, social media engagement is the hottest topic (as it has been for about the past 2 years). In my 4+ years in the pharmaceutical marketing profession, half of that time has been spent talking about WHETHER pharma should get involved via social media and another half talking about HOW we should do it. I think those discussions are rather well saturated, so I’m taking a step beyond that and assuming that pharma is ready to take that step as we have seen several do in recent years. Read more
7 Facebook SEO Tips for Pharma
In 2010, Facebook was able to be the first site in many years to surpass Google in total volume of traffic in a month. This is an impressive accomplishment, considering the fact that Google traffic volume continued to increase over years previous. Last year, many pharmaceutical companies started setting up shop in the social media world, and I personally anticipate that we will see more of that in 2011. If you are engaged with a pharma brand that is considering engagement within Facebook (or if you are already engaged), this post may help you with a few considerations that can help you increase your visibility within search. For the record, when I say search, I am talking about both traditional search engines like Google and Bing as well as within the internal Facebook search results. Read more
PharmaSEM Facebook Page Created
Last year I created a pharmaSEM facebook page. I didn’t promote it much as I wasn’t sure I knew what I was going to do with it. I have decided that I’m going to try to keep this facebook page updated and fresh so wanted to officially announce the launch of this page to my few readers. If you’re interested, I’ve provided the link below.
Disclaimer: The postings on this site are my own and do not necessarily represent the opinions or positions of Intouch Solutions.
FDA Issues Warning to Novartis for Social Sharing
While I was out on vacation completely ignoring work and focusing on my new baby girl, the FDA issued a warning letter to Novartis for Tasigna®. This letter was issued because Tasigna.com uses a Facebook share social media widget which allows users to share Novartis-generated content via their Facebook status or updates. Based on the issuance of this letter, many pharmaceutical marketing experts have come out with their specific opinions and recommendations. This post is ONLY my opinion on the matter, but I felt like much of the issue is focused on the smaller piece of the concern rather than the real concern as I see it.
Many briefs I have read focus on the fact that social sharing widgets are based off of meta data and for that reason much of the “blame” for this warning letter has been associated with inappropriate or misused meta data. While in some cases meta data may be in non-compliance – particularly in examples represented in this notice of violation letter – in my opinion the meta data is not an issue that should be focused on as a solution. I have seen various recommendations, ranging from completely generic meta data to simply leaving those fields empty. From a search perspective, these options are not beneficial and would actually likely result in decreased search engine rankings and lower visitor engagement. These are not simply factors that concern SEO…they concern user experience and web best practices. Read more
