Facebook SEO: Choosing the Right Name for Your Page
In my previous post, I introduced the concept of Facebook SEO for Pharma and I decided I would write a series about this topic as I believe it could be a very interesting sequence of articles that may change some perceptions. In the current pharmaceutical marketing environment, social media engagement is the hottest topic (as it has been for about the past 2 years). In my 4+ years in the pharmaceutical marketing profession, half of that time has been spent talking about WHETHER pharma should get involved via social media and another half talking about HOW we should do it. I think those discussions are rather well saturated, so I’m taking a step beyond that and assuming that pharma is ready to take that step as we have seen several do in recent years.
When talking about social media, the primary channels I think about are Facebook and Twitter. So my first sequential series of blog posts is going to dig in with detail to discuss Facebook SEO. My introductory article entitled 7 Facebook SEO Tips for Pharma presented 7 initial ideas for how Pharmaceutical brands and marketers can leverage SEO to further enhance their Facebook visibility through search. While SEO is not a key defining tactic for Facebook Pages, covering some of the core basics can help potentially improve organic search listings for Facebook Pages (which is never something anyone would frown about). There is currently a perceived separation between social media and search engines, but I maintain the stance that search and social can have an integrated and symbiotic relationship.
The first Facebook SEO Tip I presented was a very simple concept that should not be taken lightly – the Facebook Page Name. Your Facebook Page Name is the first, most visibile SEO factor that you can control as the Facebook Page Owner. The page name will serve as the HTML title for your Facebook Page, which is still noted as one of the more obvious and influential SEO factors. The title of a page is typically what is displayed as the clickable link within search results. For SEO purposes, best practice calls for use of primary keywords for use within your title, and this is no different for Facebook SEO needs. Just like for SEO on standard websites, for Facebook SEO it is important to ensure you choose a page name that accurately describes your business or product. If you can use your primary identified keyword/phrase within your page name this will benefit your “score”.
Disclaimer: The postings on this site are my own and do not necessarily represent the opinions or positions of Intouch Solutions.
