Facebook SEO: Keywords in Info Tab

Just as I had begun writing this, Facebook went and changed Facebook Page format, so I needed to take a moment to reflect on the new changes.  Upon reflection, many of the factors I initially mentioned on my first “Facebook SEO Tips” blog post are still applicable. With that being said, the next topic I am going to discuss is the importance of using keyword rich descriptions in the Info tab on your page. The info tab is the place where you can put all kinds of information about your company, yourself, etc. Why is this important? What are the key areas on the info tab?

I’m using my own recently created PharmaSEM Facebook Page as an example for the things discussed here. Now, if you go to my page please be gentle as I have only started using it as a testing ground and I am most definitely not a designer. Anyway, back to the point – Facebook SEO. The information tab is an excellent place where you can incorporate some of those key SEO criteria that I talk about – keywords. The company overview, description and mission are good areas where you can fill in Facebook page users with important information, while keeping in mind certain keywords. On my page, you will see that I have attempted to use certain key terms that are relevant to why I typically talk about – search marketing, social media, digital marketing, pharma sem, etc.

In addition to these areas, the information page has a place where you can add links back to your business, site or whatever. An important thing to note about Facebook Pages now from a SEO perspective is the fact that each tab is treated like an unique page from Google’s perspective. For example, one of my favorite sites is SEOmoz. SEOmoz has a Facebook page, and within Google I found the below. In this image, you can see that the main page (www.facebook.com/SEOmoz) and the info tab (http://www.facebook.com/SEOmoz?sk=info) are indexed separately as 2 unique pages. The point here is that treating your Facebook site as you would treat any other website is an important consideration. Use SEO best practices and you can increase the potential visibility of your Facebook page within Google, Bing and other search engines.

Disclaimer: The postings on this site are my own and do not necessarily represent the opinions or positions of Intouch Solutions.