Google Chrome – Making the Web More Accessible
As I made my rounds through the dozens of blogs and sites I read on a fairly regular basis, I came across an announcement at the Google Chrome blog that I felt was a significant announcement, particularly for pharmaceutical marketers that may have accessibility concerns. I have embedded a video talking about this new enhancement below, and wanted to quickly comment about it.
From an accessibility perspective this is a pretty neat rollout of new features for Google’s Chrome browser. Essentially, now available with Google Chrome is a set of extensions under the new category broadly labeled “Accessibility”. Here’s a quick outline of a few of the more interesting extensions (from my view). You can find a full list of Accessbility Extensions over at Google Chrome Accessibility Extensions.
- ChromeVis (by Google): Magnify and change the color of any selected text. Use the mouse or the keyboard to move the selection around the page.
- Zoomy: Changes zoom level according to resolution & browser size.
- UserScriptCSS: Apply a user stylesheet and or script to pages.
- Readability Redux: a simple tool that makes reading on the Web more enjoyable by removing the clutter around what you’re reading.
- Keyboard Navigation: allows you to browse the web without using a mouse.
- Chrome Daltonize: exposes details to the Color-blind user, to see what would have otherwise been missed.
You can find a full list of Accessbility Extensions over at Google Chrome Accessibility Extensions.
How’s this Impact Pharmaceutical Marketing?
Pharmaceutical marketers have a very specific target audience typically, and in many cases these target audiences could be people that suffer from accessibility concerns. By embedding extensions within Google Chrome, it makes it much easier for the target market to access and engage in the content provided.
Disclaimer: The postings on this site are my own and do not necessarily represent the opinions or positions of Intouch Solutions.
