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Posts tagged ‘twitter seo’

11
Mar

Top 5 Twitter SEO Strategies


By recently engaging in partnerships with the big 3 search engines (Google, Yahoo and Bing), Twitter SEO has effectively become something that should be tactically considered. As a search nerd, I think it is exciting that Twitter is feeding real-time results directly into Google (and Yahoo/Bing) search results now. Below is my initial list of the top 5 things I view as the most important aspects for Twitter SEO:

  1. Consider Your Handle/User Name: Your username is what will end up being in your twitter page (i.e., I chose semdave as my username so my Twitter URL is http://twitter.com/semdave). If your goal is to promote your brand (either your personal brand or your business brand), consider using this in your username. If you have a topic-specific purpose for your twitter page, do some keyword research and find out your best options (i.e., say you wanted to have a Twitter Account for the general topic of “american obesity”. Find a highly search keyword and use that as your username. In the screenshot here, I chose the phrase “American Obesity” as my Twitter username. There are around 18,000 monthly searches for this phrase. Seeing that the username is available, I’ll take that and move on).
  2. Optimize Your Bio: Once people click into your Twitter profile (or once a search engine navigates there), your bio is one of the first items that will be visible/read. There is limited space for this bio, so you need to make sure you are incorporating optimal keywords into this space to help improve opportunities for your Twitter Profile to be displayed in search results.

  3. Write Keyword Rich Tweets: The recent partnerships with search engines has enabled real-time display of what is being said in Twitter, directly from the search results. In the example seen here, I have highlighted the area that I am specifically talking about. This highlighted area shows a real-time feed of what people are saying on Twitter in relation to childhood obesity. As with any other level of SEO, Twitter SEO would require the engagement of some keyword research prior to writing your Tweet. From the pharma sphere of influence, this could be a large potential opportunity if you are able to optimize Tweets based on what people are searching for and what is a hot topic in Twitter.

  4. Include Shortened URL links to Your Content: While not imperative to all Tweets, including links to your site, article, or related content is one big key to the value of Twitter for business purposes. Using URL shorteners (like bit.ly or ow.ly) you can drive people directly to your content and hopefully engage the user almost immediately. This provides more opportunities for additional potential links driving users to your content that is ideally highly relevant and highly optimized.
  5. Make Your Tweet “Re-Tweetable”: Part of the value of Twitter is the ability to have other people “re-tweet” your message if they think it is important or relevant. This means that in addition to trying to use keywords people are searching on, its also important to keep it “re-tweet” friendly. Keep it a bit shorter so that if someone likes the message they can blast it out to their circle of friends without removing anything important. 

Disclaimer: The postings on this site are my own and do not necessarily represent the opinions or positions of Intouch Solutions.