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Posts tagged ‘video’

7
Apr

Video SEO Basics

Today I wanted to talk a little bit about video SEO and what you need to keep in mind when thinking about generating video content for your pharma sites. The first premise of SEO is still very much the key – relevant content is king. Find the information people are looking for and create video content around it. Don’t just develop a video because you “need to have video” on your site. It’s still about creating content that engages and drives users to engage further with your site and with your content.

Why is Video SEO Important?

Video is content like any other, and it is by far one of the fastest growing and highest engaged pieces of content by users. If you go out to Youtube, you can find thousands of videos about any topic you could possibly be interested in – whether you are trying to find a guide for injecting your medication or looking for chemotherapy side effects. Video content is one of those areas that everyone in pharma wants to do, but from my experience looking around the web not many pharma sites are doing it well for search purposes. Video SEO requires optimization of many of the same factors you would talk about with a traditional static HTML page – you need a good keyword emphasis, and you need to use the selected term throughout key areas of your page. What are some of those key areas?

  1. Page URL
  2. HTML Title
  3. Meta Description
  4. Page headline
  5. Body copy

Below, I have embedded a SEO music video (mostly to test out a new plugin I found), but also to illustrate a few things.

Music Video: SEO Song by Creare

httpvh://www.youtube.com/watch?v=0Z9rP7CBs_Y
Consider this page as a whole when you think about the basics I listed above.

  1. Page URL: This page is about “Video SEO Basics” and I have thus accordingly assigned http://www.pharmasem.com/video-seo-basics as the page URL.
  2. HTML Title: Again, knowing that my keyword for this page is “Video SEO Basics”, I plugged in “Video SEO Basics | pharmaSEM.com” as the page title
  3. Meta Description: While the description may not directly impact SEO algorithms with Google, that does not mean all engines ignore this tag. At the very least, the meta description impacts CTR from organic search. Accordingly, I provided a brief description, incorporating my keywords.
  4. Page Headline: My primary page headline for this page again is “Video SEO Basics”.
  5. Body Copy: Throughout this tutorial, I’ve been incorporating “video SEO basics” within the copy. This emphasizes my primary keyword. The video I’ve embedded, while not entirely relevant to the topic, was included mostly to provide a visual example.

    6. Incidentally, this wordpress plugin is VERY easy to use so I may start including more video examples when appropriate.

Disclaimer: The postings on this site are my own and do not necessarily represent the opinions or positions of Intouch Solutions.